Systems, methods, and apparatuses for integrating contextually relevant user-specific content with a third-party personal information management (pim) application within a cloud based computing environment

ABSTRACT

System and method to display PIM application content in one or more PIM application display panes of a graphical user interface (GUI), select the displayed PIM application content for which to obtain a one or more record overviews of a CRM record related to the PIM application content, receive PIM application context data related to selected PIM application content, generate the one or more record overviews of the CRM record related to the PIM application content to display in a context-specific display pane based on the received PIM application content or PIM application context data, and display the generated one or more record overviews in the context-specific display pane.

CLAIM OF PRIORITY

This U.S. Continuation Patent Application is related to, and claimspriority to, the U.S. patent application Ser. No. 16/447,133 (AttorneyDocket No. 37633.6322C), filed Jun. 20, 2019, entitled “SYSTEM, METHOD,AND APPARATUS FOR PROVIDING A RECORD OVERVIEW OF AN OPPORTUNITY BASED ONAN EVENT INTEGRATED WITH A THIRD-PARTY PERSONAL INFORMATION MANAGEMENT(PIM) APPLICATION WITHIN A CLOUD BASED COMPUTING ENVIRONMENT,” and isfurther related to, and claims priority to, the U.S. Provisional PatentApplication No. 62/736,450 (Attorney Docket No. 37633.6322P), filed Sep.25, 2018, entitled “SYSTEMS, METHODS, AND APPARATUSES FOR INTEGRATINGCONTEXTUALLY RELEVANT USER-SPECIFIC CONTENT WITH A THIRD-PARTY PERSONALINFORMATION MANAGEMENT (PIM) APPLICATION WITHIN A CLOUD BASED COMPUTINGENVIRONMENT,” the entire contents of each of which are incorporatedherein by reference.

COPYRIGHT NOTICE

A portion of the disclosure of this patent document contains materialthat is subject to copyright protection. The copyright owner has noobjection to the facsimile reproduction by anyone of the patent documentor the patent disclosure, as it appears in the Patent and TrademarkOffice patent file or records, but otherwise reserves all copyrightrights whatsoever.

TECHNICAL FIELD

Embodiments disclosed herein relate generally to the field of computing,and more particularly, to a system, method, and apparatus for providinginsights, and taking actions thereon, for contextually relevantuser-specific content integrated with a third-party Personal InformationManagement (PIM) application within a cloud based computing environment,such as a database system implementation supported by a processor and amemory to execute such functionality. Such means may be implementedwithin the computing architecture of a hosted computing environment,such as an on-demand or cloud-computing environment that usesmulti-tenant database technologies, client-server technologies,traditional database technologies, and/or other computing architecturein support of the hosted computing environment.

BACKGROUND

The subject matter discussed in the background section is not to beassumed as prior art merely because it is mentioned in the backgroundsection. Similarly, a problem mentioned in the background section orassociated with the subject matter of the background section is notassumed to have been previously recognized in the prior art. The subjectmatter in the background section merely represents different approaches,which, in and of themselves, may also correspond to claimed embodiments.

Modern computing has witnessed the mass migration of data and userapplications to the “cloud” where services and relevant applications arehosted and executed remotely by a host organization or a cloud basedservice provider. Content and data are consumed or viewed locally via aGraphical User Interface (GUI) at a user's local internet connecteddevice, such as a personal computer (PC), smart phone, or tabletcomputer.

Consider for instance, so-called “Personal Information Management” or“Personal Information Manager” (PIM) tools and applications. PIM toolsmay include online email and calendaring applications such as Google's“Gmail” or locally executed email and calendaring clients such asMicrosoft's “Outlook.” Such PIM tools provide application software thatfunctions as a personal organizer and communication tool (e.g., email,chat, video), as well as recording, tracking, and managing certain typesof “personal information” such as contacts, appointments, events,reminders, photos, and so forth.

Such PIM tools and applications are not always well suited to anindividual's personal needs or an organization's workflows and businessconsiderations. However, because third party service providers host suchPIM tools, it is not feasible to modify or customize the PIM tools orapplications.

Nevertheless, it is desirable for many users and organizations to modifyor supplement the data, content, and information presented with andavailable via their third party hosted email, calendaring, andcommunication tools embedded within such PIM applications.

The present state of the art may therefore benefit by integratingcontextually relevant user-specific content with a third-party PersonalInformation Management (PIM) application within a cloud based computingenvironment.

BRIEF DESCRIPTION OF THE DRAWINGS

Embodiments are illustrated by way of example, and not by way oflimitation, and will be more fully understood with reference to thefollowing detailed description when considered in connection with thefigures in which:

FIG. 1 depicts an exemplary architecture in accordance with describedembodiments.

FIG. 2A depicts an exemplary screenshot of an example user interface fora PIM application.

FIG. 2B depicts an alternative exemplary user interface for a PIMapplication.

FIG. 3 depicts an alternative implementation of the PIM applicationwhile in use by a user that is either walking or traveling in a vehicle.

FIG. 4A depicts another alternative embodiment of the supplementalinformation provided to the user via the PIM application.

FIG. 4B depicts another alternative embodiment of the supplementalinformation provided to the user via the PIM application withsupplemental information originating from a third party servicesprovider.

FIG. 5 depicts yet another alternative embodiment of the supplementalinformation provided to the user via the PIM application.

FIG. 6 shows a diagrammatic representation of a system in whichembodiments may be operated, installed, integrated, or configured.

FIG. 7A illustrates a block diagram of an environment in which anon-demand database service may operate in accordance with the describedembodiments.

FIG. 7B illustrates another block diagram of an embodiment of elementsof FIG. 7A and various possible interconnections between such elementsin accordance with the described embodiments.

FIG. 8 illustrates a diagrammatic representation of a machine 800 in theexemplary form of a computer system, in accordance with one embodiment,within which a set of instructions for causing the machine/computersystem 800 to perform any one or more of the methodologies discussedherein is executed.

FIG. 9 depicts, that when email messages are displayed by the PIMapplication, the user interface may display one or more panes containingPIM application-provided content, according to embodiments of theinvention.

FIG. 10 is a flow diagram of embodiments for providing insights based onan email, event, task or opportunity and taking a quick action based onsuch insights.

FIG. 11 depicts a graphical user interface displayed on a mobile devicefor a PIM application in an events-based application, according to oneembodiment of the invention for providing insights and for taking quickactions based on the insights.

FIG. 12A depicts further details of two examples of the insights displaypane, according to embodiments of the invention.

FIG. 12B depicts details of two additional examples of the insightsdisplay pane, according to embodiments of the invention.

FIG. 13A illustrates how a user can scroll to pull up the insight feedto view more insights, according to embodiments of the invention.

FIG. 13B according to an embodiment, provides for a user to enlarge adisplay pane to view the plurality of insights relating to upcomingprimary content, such as events.

FIG. 14 depicts a new insight being pushed to the insights pane sincethe last time the user checked the insights feed in the insights pane,according to an embodiment.

FIG. 15 depicts an embodiment in which an insight in an insights pane isdismissed from the insights feed, for example, by swiping on theinsight, according to swipe behavior and actions in the Inbox.

FIG. 16 is a table of the display and expiration logic for the insightfeed, according to an embodiment.

FIG. 17 , according to an embodiment, depicts a user selecting to filterinsights.

FIG. 18 , according to an embodiment, depicts a user of a PIMapplication accessing insights based on the PIM application contextdata.

FIG. 19 depicts an embodiment wherein the PIM application is acalendaring application, and the PIM application content being displayedis a calendar event for today's date.

FIG. 20 depicts a PIM app that displays a related record or primaryrecord in the CRM database, according to an embodiment.

FIG. 21 depicts an example embodiment of a record overview ofopportunities that relate to an upcoming event.

FIG. 22 depicts how the behavior of where a user will be taken to view adetail view of content in a record overview varies, upon selecting thehighlighted external link icon, according to an embodiment.

FIG. 23 depicts an embodiment that provides for displaying anyactivities for or associated with the record overview.

FIG. 24 depicts one embodiment that displays as an activity a view ofpast activity from an opportunity overview.

FIG. 25 depicts a user accessing a full opportunity record in the CRMapplication, according to an embodiment.

FIG. 26 depicts a user creating a related event, note, or task, from anopportunity overview.

DETAILED DESCRIPTION

In the following description, numerous specific details are set forthsuch as examples of specific systems, languages, components, etc., inorder to provide a thorough understanding of the various embodiments ofthe invention. It will be apparent, however, to one skilled in the artthat these specific details need not be described to practice theembodiments disclosed herein. In other instances, well-known materialsor methods are not described in detail in order to avoid unnecessarilyobscuring the disclosed embodiments.

In addition to various hardware components depicted in the figures anddescribed herein, embodiments further include various operationsdescribed below. The operations described in accordance with suchembodiments may be performed by hardware components or may be embodiedin machine-executable instructions that cause a general-purpose orspecial-purpose processor programmed with the instructions to performthe operations. Alternatively, the operations may be performed by acombination of hardware and software.

Embodiments also relate to an apparatus for performing the operationsdisclosed herein. This apparatus may be a specially constructed, orgeneral purpose, computer selectively activated or reconfigured by acomputer program stored in the computer. The computer program may bestored in a computer readable storage medium, such as, but not limitedto, any type of disk including optical disks, CD-ROMs, andmagnetic-optical disks, read-only memories (ROMs), random accessmemories (RAMs), EPROMs, EEPROMs, magnetic or optical cards, or any typeof media suitable for storing electronic instructions, each coupled to acomputer system bus.

The algorithms and displays presented herein are not inherently relatedto any particular computer or other apparatus. Various general purposesystems may be used with programs in accordance with the teachingsherein, or it may prove convenient to construct more specializedapparatus to perform the required method steps. The required structurefor a variety of these systems will appear as set forth in thedescription below. In addition, embodiments are not described withreference to any particular programming language. It will be appreciatedthat a variety of programming languages may be used to implement theteachings of the embodiments as described herein.

Embodiments of the invention may be provided as a computer programproduct, or software, embodied in a machine-readable medium havingstored thereon instructions, which when executed program a computersystem (or other electronic devices) to perform a process according tothe disclosed embodiments. A machine-readable medium includes anymechanism for storing or transmitting information in a form readable bya machine (e.g., a computer). For example, a machine-readable (e.g.,computer-readable) medium includes a machine (e.g., a computer) readablestorage medium (e.g., read only memory (“ROM”), random access memory(“RAM”), magnetic disk storage media, optical storage media, flashmemory devices, etc.), or a machine (e.g., computer) readabletransmission medium (electrical, optical, acoustical), etc.

Any of the disclosed embodiments may be used alone or together with oneanother in combination. Although various embodiments may have beenpartially motivated by deficiencies with conventional techniques andapproaches, some of which are described or alluded to within thespecification, the embodiments need not necessarily address or solve anyof these deficiencies, but may address only some, or none, of thedeficiencies, or be directed toward different deficiencies and problemsthat are not directly discussed.

FIG. 1 depicts an exemplary architecture 101 in accordance withdescribed embodiments. In one embodiment, a hosted computing environment111 is communicably interfaced with a plurality of user client devices106A-C (e.g., such as mobile devices, smart phones, tablets, PCs, etc.)through host organization 110. In one embodiment, a database system 130includes databases 155A and 155B, for example, to store applicationcode, object data, tables, datasets, and underlying database recordswith user data on behalf of customer organizations 105A-C (e.g., usersof such a database system 130 or tenants of a multi-tenant database typedatabase system or the affiliated users of such a database system). Suchdatabases include various database system types including, for example,a relational database system 155A and a non-relational database system155B according to certain embodiments.

In certain embodiments, a client-server computing architecture may beutilized to supplement features, functionality, or computing resourcesfor the database system 130 or alternatively, a computing grid, or apool of work servers, or some combination of hosted computingarchitectures may be utilized to carry out the computational workloadand processing demanded of the host organization 110 in conjunction withthe database system 130.

The database system 130 depicted in the embodiment shown includes aplurality of underlying hardware, software, and logic elements 120 thatimplement database functionality and a code execution environment withinthe host organization 110.

In accordance with one embodiment, database system 130 utilizes theunderlying database system implementations 155A and 155B to servicedatabase queries and other data interactions with the database system130 that communicate with the database system 130 via the queryinterface. The hardware, software, and logic elements 120 of thedatabase system 130 are separate and distinct from a plurality ofcustomer organizations (105A, 105B, and 105C) which utilize web servicesand other service offerings as provided by the host organization 110 bycommunicably interfacing to the host organization 110 via network 125.In such a way, host organization 110 may implement on-demand services,on-demand database services or cloud computing services to subscribingcustomer organizations 105A-C.

Further depicted is the host organization 110 receiving input and otherrequests 107 from a plurality of customer organizations 105A-C vianetwork 125 (such as a public Internet). For example, incoming searchqueries, database queries, API requests, interactions with displayedgraphical user interfaces and displays at the user client devices106A-C, or other inputs may be received from the customer organizations105A-C to be processed against the database system 130, or such queriesmay be constructed from the inputs and other requests 107 for executionagainst the databases 155 or the query interface 180. Results 108 arethen returned to an originator or requestor, such as a user of one of auser client device 106A-C at a customer organization 105A-C.

In one embodiment, each customer organization 105A-C is an entityselected from the group consisting of: a separate and distinct remoteorganization, an organizational group within the host organization 110,a business partner of the host organization 110, or a customerorganization 105A-C that subscribes to cloud computing services providedby the host organization 110.

In one embodiment, requests 107 are received at, or submitted to, aweb-server 175 within host organization 110. Host organization 110 mayreceive a variety of requests for processing by the host organization110 and its database system 130. Incoming requests 107 received atweb-server 175 may specify which services from the host organization 110are to be provided, such as query requests, search request, statusrequests, database transactions, graphical user interface requests andinteractions, processing requests to retrieve, update, or store data onbehalf of one of the customer organizations 105A-C, code executionrequests, and so forth. Web-server 175 may be responsible for receivingrequests 107 from various customer organizations 105A-C via network 125on behalf of the query interface 180 and for providing a web-basedinterface or other graphical displays to an end-user user client device106A-C or machine originating such data requests 107.

The query interface 180 is capable of receiving and executing requestedqueries against the databases and storage components of the databasesystem 130 so as to return a result set, response, or other requesteddata in furtherance of the methodologies described. The query interface180 additionally provides functionality to pass queries from web-server175 into the database system 130 for execution against the databases 155for processing search queries, or into the other available data storesof the host organization's computing environment 111. In one embodiment,the query interface 180 implements an Application Programming Interface(API) through which queries may be executed against the databases 155 orthe other data stores.

Host organization 110 may implement a request interface 176 viaweb-server 175 or as a stand-alone interface to receive requests packetsor other requests 107 from the user client devices 106A-C. Requestinterface 176 further supports the return of response packets or otherreplies and responses 108 in an outgoing direction from hostorganization 110 to the user client devices 106A-C.

Authenticator 140 operates on behalf of the host organization to verify,authenticate, and otherwise credential users attempting to gain accessto the host organization.

Still further depicted within the hosted computing environment 111 isthe PIM (Personal Information Management) engine 190 having therein botha User Context Analyzer 191 and also a Third Party PIM interface 192which is capable of communicating with third party PIM application(s)193 hosted remotely from the computing architecture of the hostedcomputing environment 111. For instance, the third party PIM interface192 may communicate remotely to Outlook email cloud based servicesprovided by Microsoft, or communicate with remotely hosted MicrosoftExchange servers hosted by organizations remote from the hostorganization 110, or the third party PIM interface 192 may communicateremotely with Gmail services or G-Suite services provided by Google. Inother embodiments, the third party PIM interface 192 may be utilized toinstead communicate with internally hosted email, calendar, and PIMapplications and tools provided by the host organization 110 or may beutilized to communicate with such PIM applications and tools provided byclosely integrated partner organizations which operate cooperativelywith the host organization 110.

FIG. 2A depicts a screenshot of an example user interface for a PIMapplication 201. In this example, when a user computer device (e.g., asmartphone) accesses the third party's PIM system using a web browser,app, or other GUI, the PIM application 201 displays a user interface inthe form of a web page 200 for display in the web browser 202. In otherexamples, the PIM application 201 may provide a user interface from aninstalled application instead of using a browser. The techniquesdescribed herein are applicable to a user interface provided by aninstalled application as well as a user interface provided by a webbrowser.

With further reference to the flow diagram 900 in FIG. 9 , when emailmessages are displayed by the PIM application, the user interface maydisplay one or more panes containing PIM application-provided content at905, e.g., a first pane 204 containing a listing of the user's emailfolders and contacts, a second pane 205 containing a list of messages ina selected user email folder, and a third pane 206 containing a view ofa selected message within an email reading pane. The display of themultiple, e.g., first, second and third, panes is native PIM applicationfunctionality provided by the third party PIM application. As depictedhere, the user interface now additionally displays at 910 in a fourth,supplemental, display pane 208 contextually relevant user-specific(i.e., context-specific) content regarding the selected message which isspecific to the particular user. The context-specific content is notprovided by the third party PIM application even though thecontext-specific content is displayed in an additional display paneintegrated with, or positioned next to, the other display panes providedby the third party PIM application. In this example, thecontext-specific content includes an “Einstein Score” for a particularopportunity (e.g., a sales opportunity) along with top positives, andtop negatives, for that opportunity and related cases.

According to certain embodiments, the PIM integration engine uses orreferences artificial intelligence applied to the relevant contact togenerate context-specific content, e.g., an opportunity score thatinforms the user as to the statistical likelihood that a salesopportunity is going to close, and such information is then pushed tothe supplemental information display pane in the PIM application. Wheresuch orgs use artificial intelligence, they may further display not justthe opportunity and opportunity name along with known data such as thesales stage and the close date, but also predicted information which isnot known, such as the opportunity score, for example, in a range from 0to 100.

In other examples, other types of context-specific content for the usermay be displayed such as social network feed content involving the PIMmessage participants, social network feed content involving the PIMmessage subject, recent communications content involving the PIM messageparticipants, recent communications content involving the PIM messagesubject, and other types of content. For example, participant contentmay be displayed including particular information regarding an emailparticipant's name, job title, account name, and company. Accountcontent may be displayed including an account name and billing addressregarding an email participant. The opportunities content may include aproduct name (including quantity or dollar amount), account name, andclose date for previous sales regarding an email participant. The casescontent includes information regarding the priority of the case.

When the PIM application displays calendar events, the user interfacemay display, in addition to a calendar, a separate display panecontaining context-specific content. This context-specific content maybe similar to that displayed with an email message or may be different.

The context-specific content, whether for an email message or for acalendar event, can be provided by a database and database applicationsoperating within a cloud-based system such as a PaaS-, SaaS-, IaaS-, orBaaS-system, or a proprietary computer system, or some other type ofcomputer system. For instance, the host organization 110 may provide orretrieve such information as depicted at FIG. 1 . To generate thecontext-specific content, the database of the host organization receivesat step 906 PIM application context data from the third party PIMapplication and then executes one or more database applications (apps)using the context data as input for the apps to retrieve at step 909contextually relevant user specific information available from the hostorganization or other sources not affiliated with the third partyservice provider hosting the PIM application.

According to certain embodiments, the PIM application context data isretrieved from or based on the selected PIM message or content, such asthe email message presently viewed in the reading pane. For instance,PIM application context data from an email message may include thesubject, the email participants, and content from the body of the emailmessage. The email participants may include the sender, the primaryrecipient(s) and the carbon copy (cc) recipients. PIM applicationcontext data for a calendar event may include the subject, the body, theparticipants, the participation response, and the appointment/meetingstart and end time.

Subsequent to receipt of the PIM application context data, a databaseserver operating in the database system of the host organization 110(see FIG. 1 ) then supplies the PIM application context data to databaseapplications and invoke the database applications to generatecontext-specific content to display in the context-specific contentdisplay pane of the PIM application's user interface. The databaseserver can format the context-specific content in a manner suitable todisplay in the context-specific content display pane and consequentlymay format the content into a web page or as HTML content.

In other embodiments, rather than the context-specific content beinglimited to people content, accounts content, opportunities content, andcase content, as in the prior example, the database server may provide auser with a variety of options for customizing the context-specificcontent. The database server can optionally invoke at 907 an applicationselection component executing within the database system that allows forthe selection of a number of different types of database applications touse in generating the context-specific content.

As depicted here, the applications available for selection to generatecontext-specific content may include database supplied applications,custom managed applications that are developed by third parties andpurchased on an app exchange, or customized customer applications thatare developed by a user's organization. The application selectioncomponent may provide a user interface that allows for the selection ofthe application to use in generating context-specific content, forinstance, to allow the user to customize the context-specific contentthrough the selection of the applications used to generate the content.

In such a way, embodiments of the invention provide a visual displaybeyond that provided by native PIM applications. For instance, thevisual display supplements the user's preferred email applicationthrough an additional GUI or display pane that is embedded in Outlookand Gmail on the e-mail side and on the calendar side. Suchfunctionality is beneficial to the user when they are dealing withemails as such users may operate within a variety of different contexts.For instance, users may be (a) reading emails that they received (b)reviewing emails that they sent previously, or (c) composing emails tosend to people, thus resulting in different types of experiences withinthe same email application.

The PIM integration engine recognizes these different activity contextsand provides configuration capabilities to customize the user experiencein a way that is unique and more beneficial to the user for each ofthese different scenarios.

The PIM integration engine therefore presents a GUI for display to theuser device complementing the native application, e.g., Gmail orOutlook, with embodiments of the invention to help users understand thecontext of an email. Therefore, when the user receives an email fromsomeone in Outlook, a lot of information is known about that person dueto, for example, the user's configured CRM access permissions. Forinstance, the cloud computing service provider's backend includes awealth of details about the person from a contact profile or from anaccount they work at as well as the opportunities the user has inprogress with those people.

To avoid having users toggle between the two applications, such asbetween Gmail or Outlook and a cloud computing service provider'sapplication, and then necessitating those users to copy and pasteinformation, the PIM integration engine brings, or integrates,information from the cloud computing service provider's application intothe user's PIM application.

In such a way, it is much easier for the user to obtaincontextually-relevant user-specific information. Users will readilyrecognize that the PIM interface engine is providing supplementalinformation beyond that provided by the native Gmail or Outlookexperience, however, the PIM integration engine nevertheless presentsthe supplemental information to the user in a new side display panelthat looks like a familiar cloud computing service provider'sapplication page while also maintaining a PIM application-consistentappearance.

According to described embodiments, each cloud computing serviceprovider's organization can be configured to be specifically tailored tothe business implementing that organization. Thus, if the business has aneed to track a very specific piece of information, the organization cancreate a new field if the PIM integration engine does not provide thatinformation by default, and that information is then contextuallyrelevant user-specific information that can be displayed via thesupplemental information provided via the PIM integration engine.

Further provided are administration capabilities in the org that allowsan admin to configure precisely what shows up on the contact profile.Therefore, the PIM integration engine accesses an org's customizationsto find what that particular organization considers relevant based onwhat the admin has done, in the event the admin has gone beyond what isprovided to them by default.

According to certain embodiments, the PIM integration engine reads alayout as defined for a specific org to determine which field(s) topresent and which layout to use when displaying the contact details.Therefore, if an org has decided to add a custom field or add additionalfields on their contact details page, then the PIM application, e.g.,Outlook or Gmail, will reflect the changes as defined by the admin,within the supplemental information display pane.

For instance, the PIM integration engine may reference the org'sadministrative configuration and display preferences, and contextualizesuch to customize the display information specifically for that org. Forexample, everything defined by the admin in the org to which the userbelongs will be retrieved, meaning that the admin can tailor theinformation and the display of that information to the particular needsof that org.

For instance, an admin can decide which application component displaysvia the PIM application for the user's mobile device when pushed by thePIM integration engine. In one embodiment the application component is aSalesforce lightning component. The Salesforce lightning component is acontainer of information via which the admin may define which relatedinformation about a person is to be displayed when the contact isviewed. For instance, the admin may define that sales opportunitiesbeing worked on with that contact are to be displayed or the admin maydefine that cases opened in the past by that contact are to bedisplayed. Or the admin may define that cases are not to be displayedbecause the role of the user is not associated with support, and sowhile such information may be contextually relevant in terms of datarelationships, the information is not relevant or of interest to thatparticular user or that user's non-support role, and therefore the adminmay suppress the lightning component that retrieves all the relatedcases for that person. Or the admin may define, when a user requestsaccess to further details regarding a particular contact, precisely whatfields and what attributes are to be displayed as a result of therequest.

For example, when a user is reading an email, likely they are notlooking for the same type of help from their cloud-services computingservices provider as when they are composing an email. For example, whencomposing an email, the user might be looking to the cloud-servicescomputing services provider to provide email content as a templateprovided by or developed by that org's marketing organization, whichprovides approved or recommended templates for use when communicatingwith customers. Therefore, the best option in such a situation is topermit the user to select from one of the templates for use in draftingthe email. For example, if the user clicks on a contact and replies tothat contact via email, then the user will be presented with an emailtemplate by the PIM integration manager within the supplementalinformation display pane. Such functionality is not part of the nativeemail experience, but is presented as a contextually relevantuser-specific option based on the user's behavior and use of thatparticular email application.

Conversely, when the user is reading an email, the functionality toselect an email composition template or the like will not be suggestedas it is not considered contextually relevant.

In other embodiments, options are presented to enable an email to betracked, with the option being presented from the email composition modeand available from the supplemental information display pane provided bythe PIM integration engine.

Another option presented may be to send an email later rather thansending immediately upon completion.

Similarly, when viewing an electronic calendar, different contextuallyrelevant options will be presented via the PIM application'ssupplemental information that are helpful to the user for the creationof appointments and which is different from the information displayedwhen reading emails, reviewing sent emails, or composing emails.

FIG. 2B depicts an alternative exemplary user interface for a PIMapplication 201. For instance, there is alternative contextuallyrelevant data displayed to the user at the right most pane 211, in whichthe supplemental user specific content includes potential matches foundby the host organization 110 and providing the supplemental informationto the user's GUI display. More specifically, potential matches for thecontact or sender of the email message are displayed in the readingpane. Such additional information may be retrieved from local sourcesresiding at the host organization, such as the database system of thehost organization, or retrieved from other sources such as social mediafeeds or other publicly available resources.

As shown here, there are a number of potentially relevant matches on theright hand side display pane 211 provided by the supplemental andcontextually relevant data pushed (i.e., provided) by the PIMintegration engine. These potential matches are provided because acontact was included using their email address and the system thenretrieved the possible matches from the host organization's availabledata sources or those third party service provider data sourcesconnected with the host organization, and then presented all of thosepotential matches as contextually relevant supplemental data. Forinstance, based on a match to an email address, there are multiplecontacts having that email address, and/or a matching title, or possiblya matching title working with that particular account and a same orsimilar name, or some combination or subset of the above, along with aconfidence level by which the potential matches may be ranked.

The user may then select a person and the system will store thatselection in memory so that the next time an email is received with thatemail address, the system will remember the user's choice in matchingthat email address to the corresponding record. For instance, once theselection is made, the system maintains a mapping for that particularemail user to persist or “remember” that the email address and thematching person's record. According to certain embodiments, that mappingis performed using a record ID for the particular matched profile orcontact record as selected by the user.

According to another embodiment, the system keeps track of functionalityused by the user and in what context, and then associates those usagepatterns with the user's profile, including any settings andconfigurations selected by the user. Then, the next time the same userinteracts with that same functionality via the PIM application, thesystem will remember those previously saved configuration preferencesand default the user's settings to those prior usage patterns to avoidthe user have to re-configure the functionality for their preferences.The user may then change those defaults and the system will rememberthat change as a new default for any subsequent usage.

FIG. 3 depicts an alternative embodiment of the invention, whichinvolves a mobile PIM application in use by a user that is mobile ormoving, e.g., either walking or traveling in a vehicle. For example, themobile PIM application provides the user with an inbox mobile app orapplication, which may be used by sales professionals and other businesspeople while out in the field, visiting clients and traveling betweensites. Therefore, in accordance with the described embodiments, thethird party PIM application is supplemented with contextually relevantuser specific content that may be helpful to such users when using thePIM application while moving about, for example, out in the field of asales territory.

Consider, for example, such users are very often in meetings all day,often back-to-back, with prospective customers or existing customers.Therefore, being able to help such business professionals navigatethrough their day more effectively and efficiently provides asignificant improvement to their quality of work life, work efficiency,and potentially their ability to conduct business and make sales. Forinstance, the PIM application may be supplemented with details helpfulto scheduling and coordinating meetings to assist them while going frommeeting to meeting throughout the day.

According to a particular embodiment, the PIM application operates tooptionally detect the mobile status of the user at 908, that is, whethera user of the PIM application is in a moving vehicle or if they aretraveling on foot, that is to say, if they are walking, and/or whetherthe user is using the PIM application on a mobile computing device suchas a tablet computer or smart phone. In such embodiments, thisadditional context (e.g., walking vs. traveling by way of a vehicle) isthen taken into account when displaying the supplemental context displaypane to the user. For instance, if the user is on foot, then the PIMapplication may present within the supplemental information display panea GUI or a page related to a calendar of events for the user. Forinstance, the calendar events page may further include a directions linkthat is created by crawling the events details for that particular user.

For example, if the PIM application detects the user is in a car or amoving vehicle versus walking, then the PIM application's supplementalpage will default the navigation directions link to the particulartransportation mode. If the PIM application detects the user is on footand between meetings at the same general geographic location for theentire day, then the PIM application will default the navigationdirections link to a walking mode. Similarly, if the user is in a movingvehicle, then the PIM application will detect the transportation mode(e.g., vehicle) as contextually relevant and then default or change thedisplay to be in driving mode for navigation purposes.

According to a certain embodiment, the detection of a transportationmode further detects varying types of vehicle travel, such as detectingtravel in an automobile (e.g., such as a taxi, Uber, Lyft, or personalvehicle) versus travel on mass transit, and then provides relevantnavigation info by defaulting the directions or destination link to theappropriate transportation mode.

In such a way, the PIM application operates via the supplementalcontextually relevant user specific content to help customers of thehost organization to navigate through their day.

According to other embodiments, the PIM application is connected to aCRM application via a mapping to contextually return a routing for theuser, e.g., a sales rep, throughout the day, as a type of automateditinerary. For instance, using location and travel information, the PIMapplication is supplemented with information of where and when the userto go and what order and route to take throughout the day. For example,the PIM application is supplemented with context from the CRMapplication as to the people the user is to meet with that particularday, and then returns a proposed order of customers to meet when andwhere, and how to navigate to those various destinations.

For instance, the PIM application may determine that the user ispresently at customer or client A's location, but is to travel tocustomer or client B's location across the street. The PIM applicationwill therefore be supplemented with information to automatically routethe user to the destination and with a suggestion that the user go tocustomer B's location for a site visit. In this way, it is no longernecessary for the user to manually switch between a calendar, a mappingapplication, such as Google Maps or Apple Maps, an email app, and a listof customers, just to determine, on their own, where to go next.Instead, the supplemental content provided to the PIM applicationincludes contextually relevant suggestions specific to that particularuser, allowing the user simply to look at their PIM application andchoose to follow the automatically proposed next location andnavigation.

According to certain embodiments, the context information is derivedfrom crawling one or more of the inbox, calendar, contacts, clientopportunities, sales data, CRM data, active or background mobile apps,or social media links associated with the user, pursuant toconfiguration and permission granted by the user. Similarly, contentprovided to the user may be derived from such sources.

For example, the context and content may be derived by referencing theCRM data for a sales rep to identify the location of key accounts; andthen based on those accounts, the system may gather additional relevantinformation, such as location for a client, potential value of thataccount, whether that account is already a client or a customer, or ifthat account is still in the prospective stage, etc. Based on thesecontextual details the system will then display a proposal, such asrecommending the sales travel to a location nearby to visit the accountcontact since they are in the same geographic area or in close proximityto the sales rep.

Moreover, the sales rep will be informed via their PIM application andpersonalized inbox that an account is, for example, marked red or in acritical stage, and therefore, more work/effort may be appropriate toservice the account or to win the account, in conjunction with thataccount being conveniently located geographically, something that isknowable from the sales rep's CRM access.

Furthermore, the supplemental information displayed to the sales rep'sPIM account may include an insight, such as a particular opportunityinsight or account insight, for example, this company or this accountwas just acquired by a larger company, and thus, it would be beneficialfor the account rep to visit the client contact to prevent atrophy,especially where providing higher client contact time will maintain orimprove the client relationship. Such insight information may beacquired from another insight and recommendation engine that monitorsnews and social media feeds and then maps such information to the salesrep's particular accounts or opportunities based on CRM access for thatuser. Insight, as used herein, is defined as smart and actionableinformation provided to a user at the right time, an appropriate time,or within a configurable period of time.

For example, probability scores for a potential client may be returnedas an opportunity score for the user's further consideration. Take, forexample, a sales account where a probability of closing is only 10% butthe site for the account is located very nearby to a location of theuser or a location where the user will be according to their proposedroute. The PIM application can display a recommendation on how toquickly navigate to the account site and can help to coordinate ameeting by blocking off time on a calendar and listing the relevantcontacts, yet provide the opportunity score to the user so that the usercan decide whether, or not, to pursue the opportunity. In this example,the sales rep may decline to follow the PIM application's suggestiongiven that the supplemental data displayed to the user is additionallyshowing the very poor 10% closing probability, suggesting the meetingmay not be worth the sales rep's time and effort.

However, if the user elects to pursue the proposal, then the PIMapplication will permit the user to accept and automatically schedule ameeting for the client site visit along with providing relevant contactinformation for that site visit and directions based on travel mode tothe site visit, as described above.

According to another embodiment, the PIM application's supplemental datais displayed to either the current device being utilized by the salesrep or user, or alternatively, the PIM application's supplemental datamay be configured to display to all available channels configured by theuser. For instance, the same recommendation (e.g., to go to a clientsite visit) may be displayed simultaneously to any or all of the user'sPC, tablet, smart watch, smart phone, and in-vehicle Internet connectedinfotainment screen. Such channels are configurable by the user and setaccording to preference. Alternatively, certain channels may beprioritized and then the information is displayed in serial to variousdevices until acknowledged.

FIG. 4A depicts another alternative embodiment of the supplementalinformation provided to the user via the PIM application. In particular,FIG. 4A depicts a user's mobile device again interacting with the hostorganization over a public Internet. As illustrated, the PIM integrationengine 190 has access to user specific data 467 originating from theuser CRM access and calendar access 455, and specifically the user'scalendar events 465 and the user's CRM data 466. As shown here, thequery interface 180 retrieves the relevant user specific data 467 forPIM integration via the user context analyzer 191 and then pushes a userspecific prompt 468 to the user device 444.

For instance, the supplemental information may integrate with the hostorganization's email insights or may push such insights to the user, orpush locally generated insights to the user via the user contextanalyzer 191.

Consider for example, event insights defined in consideration of missinginformation that a sales rep would likely require or missing informationthat a calendar event should ordinarily contain. For example, considersales rep A created a calendar event for an important meeting withclient Bob Smith to propose the sale of a new product. However, the usercontext analyzer 191 determines that the sales rep has forgotten orneglected to include a meeting location in the calendar event oralternatively, has not yet received any replies on the calendar invitefor the meeting, each of which being expected information or an expectedresult.

In the event of a missing location, within a configurable amount oftime, such as 48 hours before the event takes place, the PIM integrationengine may determine the insight that there is no location for themeeting, and therefore, a user specific prompt 468 is displayed to thesales rep's user device 444 indicating the insight that there is nomeeting location established for the meeting. The sales rep may click onthe prompt which will then link and open the calendar event detail,where the sales rep can add the meeting location in response to theinsight.

In the event of the sales rep not yet receiving any replies within aconfigurable amount of time prior to the meeting, a user specific promptis sent to the user's mobile device 444 notifying the sales rep of theinsight that there are no replies, specifically, the meeting inviteeshave not yet accepted the meeting invite. The sales rep may then clickon the prompt or associated link which will link to and open an email orupdated meeting invite to re-send or reply to the original meetinginvite, at which point the sales rep can quickly add a note and re-sendthe meeting invite or re-send an email to the meeting invitees toconfirm or potentially inquiring if the invitees need to re-schedule themeeting. Upon sending the email or updated meeting invite, the actiontaken will then clear the insight, that is, the insight is marked ashaving been attended to.

According to certain embodiments, the PIM integration engine is crawlingthe calendar events for that user on the backend without the user'sinvolvement, but pursuant to the user's granted permission. A crawlingengine may utilize a set of criteria to determine specifically whatconditions or events to crawl for on the backend, along with a timetrigger for those conditions. For example, 48 hours or 24 hours prior toa configured event insight, some action may occur, such as displayingthe insight and a user specific prompt to the user to take the actionneeded to attend to the insight for that event.

According to another embodiment, the crawling engine in conjunction withthe PIM integration engine delivers user specific insights and prompts468 to the user device 444 based on previously established tasks andevents configured by the user upon those tasks becoming time relevant.

Consider, for example, a busy sales rep starting their day and needingto conduct a variety of sales related tasks or other business tasks. ThePIM application 321 may be utilized by the PIM integration engine todeliver tasks belonging to that sales rep to the sales rep's userdevice, based on certain tasks now falling within a configurable timeperiod. For example, there may be a task for the sales rep to callcompany ACME solutions on Thursday, and the PIM integration engine candisplay a user specific prompt to the supplemental content display paneof the user's email or other PIM application reminding the sales personto make the call, and also providing the relevant contextual data, suchas telephone number, contact, account data, account status, accountvalue, account opportunity to close probability (if the account is notyet secured), and so forth. Such information is derived from acombination of the user's CRM access and calendar or task managementaccess 455.

For example, it is very possible that the sales rep configured the taskreminder, but has not yet reviewed tasks. The PIM integration engine candeliver such insights to the user's device to help them quickly reviewand handle those tasks, in this example, by making the call to theclient contact and then clearing the insight.

As the crawling engine crawls the available data sources, such as theuser's calendar and task manager, events meeting certain conditions maybe captured and then as they become increasingly time-relevant orcontextually relevant, the PIM integration engine will initiate aninsight for or relevant to the event to provide the user specific promptto the user device, thus displaying a recommendation or proposal, forinstance, to call the client contact, or to take some other action basedon the user's predefined task.

Similarly, where the crawling engine identifies tasks or potentialinsights based on sources other than the user's own calendar and tasks,such as insights derived from Salesforce or Einstein Email Insights, thePIM integration engine can display or push those user specific promptsto the user's electronic mail inbox within the supplemental informationdisplay pane. For example, the user may be prompted to call the clientcontact pursuant to the insights identifying that a company associatedwith an established CRM account has sold or a CEO has departed thecompany, and thus, it may be necessary to find and meet with a newperson or contact within the company to continue that opportunity.

According to another embodiment, the PIM integration engine consumesinformation provided by existing Salesforce products such as EinsteinOpportunity and Account Insights; runs through machine learning toidentify contextual relevancy, and then displays or prompts the user totake action based on those insights.

EMBODIMENTS FOR PROVIDING INSIGHTS AND TAKING ACTIONS BASED THEREON

Embodiments of the invention relate to a user viewing content in anapplication interface, e.g., “today's events” in a calendaringapplication, and being automatically connected to related content thatprovides an insight, defined herein as smart and actionable items ofinformation provided to the user at just the right moment, regarding thecontent being viewed. The related content is pulled, for example, from aCRM application. There are standard or default insights, such asbringing to the user's attention an email from a high profile individualthat relates to the content the user is viewing in the applicationinterface.

There is also the ability to configure custom insights for a particularorganization (.org), e.g., a user can configure who are their top 10clients, and then insights are provided based on such. There is also theability to mix and match a combination of standard and custom insightsaccording to the embodiments. Users may create custom insights. Forexample, a user may configure a custom insight to display or push a userspecific prompt to the user's mobile device any time one of that user'stop 10 accounts is mentioned in an email, thus triggering an instantnotification so that the user is made aware of that event instantly.According to such an embodiment, the system on the back end is crawlingthe various data sources including email, calendar, tasks, and CRMaccess for that user, to manage the required contextual analysisintelligently on the backend on behalf of the user. In certainembodiments, the crawling for events and data is extended to anycalendar appointment, task, email, or CRM account for which the user isa recipient, participant, or holds sufficient permissions to access suchdata.

By providing insights to a user viewing content in an applicationinterface, a user is then able to take quick actions based on suchinsights. The PIM mobile app surfaces (displays) content, e.g., today'sevents, in one portion of a mobile device screen, and insights regardingthe content in another portion of the screen. The user can select aninsight and then another screen is displayed at which the user canselect or take one or more “quick actions” associated with those events,wherein a quick action is defined herein as an action that is highlycontextually relevant to the insight that is being provided. In short, auser may select an insight and then take an associated quick actionbased on that insight. For example, the content being viewed might beinformation about an upcoming meeting. The insight might suggest thereis information about the meeting that is missing, such as location,conference link or meeting description. The user can take action byupdating the missing information for the upcoming meeting. In anotherembodiment, quick actions can be taken based directly on an Email,Event, Task, or Opportunity, and not based on insights provided forsuch.

Embodiments for providing insights based on an email, event, task oropportunity and taking a quick action based on such insights are furtherdescribed below with reference to the flow diagram 1000 in FIG. 10 . Inone embodiment 1000, PIM application content such as email messages isdisplayed by the PIM application. The user interface may display one ormore panes containing PIM application-provided content at 1005, e.g., afirst pane containing a listing of the user's email folders andcontacts, a second pane containing a list of messages in a selected useremail folder, and a third pane containing a view of a selected messagewithin an email reading pane. The display of the multiple panes isprovided by the third party PIM application. The user interface mayadditionally display at 1010 in a fourth, supplemental, display panecontextually relevant user-specific (i.e., context-specific) content, inparticular, one or more insights, regarding the selected message whichis specific to the particular user. The insight may or may not beprovided by the third party PIM application. In any case, the insight isdisplayed in an additional display pane integrated with, or positionednext to, the other display panes provided by the third party PIMapplication.

When the PIM application displays calendar events, the user interfacemay display, in addition to a calendar, a separate display panecontaining insights. This context-specific content may be similar tothat displayed with an email message or may be different.

The insights, whether for an email message or for a calendar event, canbe provided by a database and database applications operating within acloud-based system such as a PaaS-, SaaS-, IaaS-, or BaaS-system, or aproprietary computer system, or some other type of computer system. Forinstance, the host organization 110 may provide or retrieve suchinformation as depicted at FIG. 1 . To generate the insights, thedatabase of the host organization receives at step 1006 PIM applicationcontext data from the third party PIM application and then executes oneor more database applications (apps) using the context data as input forthe apps to retrieve at step 1009 contextually relevant user specificinsights available from the host organization or other sources notaffiliated with the third party service provider hosting the PIMapplication. Once the user interface displays at 1010 in thesupplemental display pane one or more insights, user input may bereceived at 1011 in response to one or more insights.

In other embodiments, the database server may provide a user with avariety of options for customizing the insights. The database server canoptionally invoke at 1007 an application selection component executingwithin the database system that allows for the selection of a number ofdifferent types of database applications to use in generating theinsights.

According to a particular embodiment, the PIM application operates tooptionally detect the mobile status of the user at 1008. In suchembodiments, this additional context (e.g., walking vs. traveling by wayof a vehicle) is then taken into account when displaying the insightsdisplay pane to the user. For instance, if the user is on foot, then thePIM application may present within the supplemental information displaypane a GUI or a page related to a calendar of events for the user. Forinstance, the calendar events page may further include a directions linkthat is created by crawling the events details for that particular user.

FIG. 11 depicts a graphical user interface 1100 displayed on a mobiledevice for a PIM application 1105, in this example, an events-basedapplication, according to one embodiment of the invention for providinginsights and for taking quick actions based on the insights. PIMapplication 1105 includes a first display pane 1110 that indicatestoday's events are selected. A carousel of cards for upcoming events isprovided in display pane 1115, and an overview 1120 for a selected oneof the events in the carousel of cards is displayed in display pane1115. The overview depicted is for a Sales EMEA product demo scheduledfor 9:30-10:30 that day. It is appreciated that a user can see the nextevent that is on their calendar for the current (or selected) day, wherethey are the organizer or attendee. The user, in one embodiment, canswipe through upcoming event cards to see all the events in which theyare to participate for that day.

In addition to the display pane 1115 providing a view of upcomingevents, PIM application 1105 further provides a separate display pane1125 that offers a feed, or view, of a plurality of insights relating tothe upcoming events. According to one embodiment, the plurality ofinsights are chronologically sorted. In another embodiment, insightsmight be prioritized according to a level of importance or the like.FIG. 11 depicts an insight 1130 that event information is missing for anintroduction and product demo meeting scheduled for 11:30 AM that day.This insight is not related to the current overview 1120 for theselected event displayed in pane 1115. However, it is appreciated thatthe user could scroll through the carousel of cards 1115 to locate theoverview for the Capital Plus introduction and product demo event, orsearch through the sorted feed of insights appearing in display pane1125 to find any insights related to the current overview 1120 for theselected event displayed in display pane 1115.

Recall from above that an insight, as that term is used herein, isdefined as smart and actionable information provided to a user at theright time, an appropriate time, or within a configurable period oftime. In this example, the insight is displayed at 9:00 AM that detailsare missing regarding the meeting scheduled for 11:30 AM that same day,two and one-half hours before the scheduled meeting, and the user isoffered an opportunity to take quick action at 1135 by selecting thelink to add the missing details. According to one embodiment, the listof insights may include only those insights for events occurring thatsame day, or for events occurring within some configurable period oftime, such as 24 hours, 28 hours, 1 week, etc.

While FIG. 11 depicts a graphical user interface 1100 displayed on amobile device for an events-based PIM application 1105, in otherinstances, the GUI displayed may be for an email app, a calendar app, atasks app, or some other app, each of which can be selected and executedby the user tapping on respective icons 1145, 1150, 1155, and 1160.Likewise, PIM application 1105 provides the separate display pane 1125that offers the view of the plurality of insights when a user selectsicon 1140 relating to the upcoming events. Alternatively, the insightsfeed in display pane 1125 may be displayed by default when a user opensup and uses any PIM based application in display pane 1115.

FIG. 12A depicts further details of two examples of the insights displaypane 1125, according to embodiments of the invention 1200A. Theinsights, e.g., missing event information 1205B which relates to acalendar event and overdue task 1205B which relates to a task event, areintelligent and actionable pieces of information displayed to users atjust the right moment. These insights provide extra context to informdecisions and save time. Insights relate to primary content, which canbe an event as depicted at 1220A, a task as depicted at 1220B, an email,an account, an opportunity, etc. As can be seen in FIG. 12A, eachinsight has an associated insight type, such as calendar insight type1201A or task insight type 1201B. An insight subtype is furtherprovided, such as a “missing event information” calendar insight subtype1210A, and a “overdue task” event insight subtype 1210B. Further, eachinsight includes a timestamp 1215A, 1215B that indicates the time thatthe insight was “pushed”, that is, displayed in the insight display pane1125. The time the insight is pushed to the insight pane is configurableaccording to the insight type, context, and a time period before,surrounding, or otherwise related to, the primary content. Each insightallows the user to take quick actions based on the insight, such as addmissing details at 1225A regarding the location, conference link, andmeeting description for a product demo event identified at 1220A, or tomark as complete at 1225B an overdue task from yesterday identified at1220B.

FIG. 12B likewise depicts details of two additional examples of theinsights display pane 1125, according to embodiments of the invention1200B. The insights, e.g., email insight 1201C, which relates to anemail, and an account insight 1201D, which relates to an account record,are intelligent and actionable pieces of information displayed to usersat just the right moment. These insights provide extra context to informdecisions and save time. Insights relate to primary content, which canbe a scheduling intent as depicted at 1220C, or a contact is leaving, asdepicted at 1220D. As can be seen in FIG. 12B, each insight has anassociated insight type, such as email insight type 1205C or an accountinsight type 1205D. An insight subtype is further provided, such as a“scheduling intent” email insight subtype 1210C, and a “contact left”event insight subtype 1210D. Further, each insight includes a timestamp1215C, 1215D that indicates the time (e.g., “now”) that the insight waspushed to insight display pane 1125. Each insight allows the user totake quick actions based on the insight, such as replying to a meetingrequest, or viewing a calendar for an available time at which to meet,as depicted at 1225C, in response to the primary content of an emailfrom a contact that wants to schedule a meeting as identified at 1220C,or to send an email or update contact information as depicted at 1225D,in response to the primary content of contact that has left or isleaving a company as identified at 1220D.

With reference to FIGS. 11 and 13A, according to embodiment 1300A, PIMapplication 1105 further provides for the user to swipe up on thedisplay pane 1125 that offers a feed, or view, of a plurality ofinsights relating to upcoming primary content, such as events, so thatthe pane that displays the feed of insights takes up the entire or fullview — all other panes are no longer in view. According to oneembodiment, the plurality of insights are chronologically sorted. A usercan scroll to pull up the insight feed to view more insights. In theexample illustrated in FIG. 13A, a calendar insight of “Meeting Wrap-up”1305 relating to primary content regarding a Sales EMEA Product Demo isfollowed by an event insight of “Missing Event Information” 1310relating to primary content regarding an introduction and product demoat a company called Capital Plus, which, in turn, is followed by a taskinsight of “Overdue Task” 1315 relating to primary content regarding acall to a company called Sparks Capital to discuss setup. Each of theseinsights includes one or more links on which the user can click toselect a quick action to take, such as adding a follow-up event, afollow-up task, a note, regarding the calendar insight, add missingdetails regarding the event insight, or mark a task as completeregarding the task insight. According to an embodiment, an insight iscleared when the insight is read or when one of the actions was selectedfor an insight.

With reference to FIG. 13B, according to embodiment 1300B, PIMapplication 1105 provides for the user to enlarge display pane 1125 toview the plurality of insights relating to upcoming primary content,such as events. Therein, a user can access a relevant sub-flow for eachinsight via quick actions. For example, a user, as depicted at 1330, canselect, for example, by tapping on the “create event” link for, the“scheduling intent” email insight depicted here and in FIG. 12B, and betaken to a subsequent sub-flow 1335, e.g., an “add event” sub-flow,wherein the user can enter information regarding scheduling a meeting inresponse to the insight, including adding such details as a title,location, date, time, attendees, etc.

FIG. 14 depicts a new insight 1405 being pushed to the insights pane1125 since the last time the user checked the insights feed in theinsights pane 1125. When a new insight is available, a visual indicator,such as badge 1410, may be displayed on the “Now” navigation icon 1415with a count (of one in this instance) of the new insights, according toembodiment 1400. According to one embodiment, new insights also have avisual signal 1420 on the insight item in the feed to indicate that theyare new.

FIG. 15 depicts an embodiment 1500 in which an insight 1505 in insightspane 1125 is dismissed from the insights feed, for example, by swipingon the insight, according to swipe behavior and actions in the Inbox.

FIG. 16 is a table of the display and expiration logic for the insightfeed, according to an embodiment 1600. Insights, and in particular,insight categories 1605, have a specific insight type 1610, display rule1615 and expiration logic 1620, which can be user configurable oraccording to a default logic setting.

EMBODIMENTS FOR FILTERING PROVIDED INSIGHTS

Embodiments of the invention relate to providing a user with the abilityto customize what insights a user sees based on, for example, categoriesof insights such as calendar, email, task, account, or opportunity,insights.

FIG. 5 depicts an embodiment of the supplemental information provided tothe user via the PIM application. As depicted, there are again userspecific prompts being displayed or pushed to the user device via thePIM application executing at the user device, and very specifically, viaa supplemental information display pane or a supplemental displayprovided at the user's PIM application 321 executing at the user device.However, it is possible that the user receives insights at the PIMapplication that need to be handled in a way different than takingaction and clearing or otherwise retiring or resolving them.

It is therefore in accordance with described embodiments that a filter556 mechanism is provided to permit the user to configure the availableinsights to be displayed to only those particular ones in which the useris interested. In such a way, insights may still be generated and pushedto the user, but would be filtered 556 and therefore not be displayed ifrestricted by filtering conditions, or they may be displayed ifpermitted by filtering conditions. Similarly, those displayed insightswould remain displayed to the user upon a change in filtering conditionsthat continues to permit them to be displayed.

In such a way, the user can filter the available insights to get onlythe insights they want to work with. For instance, the user could filternot only on a broader category level, but also apply very specificfilters, such as filtering for available insights for the current dayonly, for insights related to current location or intended route of theuser, for available tasks that can be resolved in a 5 minute break, orfor tasks which require immediate attention or have a high priority.Again, filtering does not remove, clear, or dismiss the insights, butrather, changes the insights that are displayed for view and helps theuser to focus on a specific set of sub-criteria as they deem appropriateat that time. For example, a user may focus only on out-of-officeinsights to inform the schedule for the day or to focus on those tasksrequiring a particular quick action or type of quick to clear theinsight, e.g., a follow up, etc.

In an alternative embodiment, filters are created through predictivemodels or machine learning intelligence based on contextual relevancefor that user, with the automatically created filters then being madeavailable to the user for selection rather than requiring the user tocreate and apply such filters. One such filter for a sales rep may be anemail insight for any email where a certain party, contact, or type ofcontact, such as an executive, e.g., a CEO, is involved. Another examplemay be to filter for any event coming up that exceeds a threshold, suchas a sales account having a predictive close score of 90%. Anotherfilter may be for tasks based on a contact's status, such as when acontact is going to be out of office and therefore the task should behandled prior to departure for that contact person.

According to other embodiments, available filters are defaulted on theuser's behalf and set as the available view based on the user's context,such as the user's location, activity, schedule, mode of transport,intended route, and so forth, to assist the user with identifying anddisplaying the most important and/or urgent insights at that time.

It is also contemplated that a user receives at the user device 444 auser specific prompt which is of interest, but which the user is notprepared to handle or dispatch with at that particular time, andtherefore, a snooze mechanism 555 is further provided thus permittingthe user to put the prompt to sleep for a configurable amount of time,such as 5 minutes, 1 hour, a day, etc. In such an event, the prompt isre-displayed to the user via the PIM application at the user's device orother network connected channels (e.g., PC, auto, smart watch, tablet,etc.) upon the expiration of the sleep timer.

There is further provided the ability to permanently dismiss or trash557 a prompt displayed to the user. According to such an embodiment, thedismissal is distinct from clearing an action insomuch that the user isindicating a preference back to the PIM integration engine that the userdoes not wish to receive that type of prompt. Consequently, the usercontext analyzer 191 will be updated with the user's feedback andpreferences and not only cease to push that particular prompt, but alsode-prioritize or reduce the weight and likelihood of similar promptsbeing pushed to the user, thus permitting the PIM integration engine toadapt over time to the user's particular preferences on a more intuitiveand streamlined basis.

FIG. 11 depicts at 1165 a user interface that allows a user to filterinsights based on insight category such as a calendar, email, task,account, or opportunity, insight. FIG. 17 , according to an embodiment1700, depicts a user selecting to filter insights at 1705, for example,by tapping on a filter icon, which causes the PIM application to displayfilter options at 1710. A user can select one or more filter options,for example, by tapping on a filter category, such as the calendarcategory of insights filter, as depicted at 1715. The user can thenupdate the current configuration of filter insights, for example, bytapping on the save link as depicted at 1720. The filter insights screenthen goes away, returning the user to the insights feed in pane 1125 asdepicted at 1725. The insights feed is updated according to the filterinsights configuration just updated and saved by the user a depicted at1720.

Embodiments of the invention contemplate a graphical user interface suchas depicted in FIG. 11 at 1100 being displayed on a mobile device for aPIM application 1105, in this example, an events-based application, andproviding insights and for taking quick actions based on the insights.PIM application 1105 includes a first display pane 1110 that indicatestoday's events are selected. A carousel of cards for upcoming events isprovided in display pane 1115, and an overview 1120 for a selected oneof the events in the carousel of cards is displayed in display pane1115. A user can see the next event that is on their calendar for thecurrent (or selected) day, where they are the organizer or attendee. Theuser, in one embodiment, can swipe through upcoming event cards to seeall the events in which they are to participate for that day.

In addition to the display pane 1115 providing a view of upcomingevents, PIM application 1105 further provides a separate display pane1125 that offers a feed, or view, of a plurality of insights relating tothe upcoming events. According to one embodiment, the plurality ofinsights are chronologically sorted. In another embodiment, insightsmight be prioritized according to a level of importance or the like.FIG. 11 depicts an insight 1130 that event information is missing for anintroduction and product demo meeting scheduled for 11:30 AM that day.This insight is not related to the current overview 1120 for theselected event displayed in pane 1115. However, it is appreciated thatthe user could scroll through the carousel of cards 1115 to locate theoverview for the Capital Plus introduction and product demo event, orsearch through the sorted feed of insights appearing in display pane1125 to find any insights related to the current overview 1120 for theselected event displayed in display pane 1115.

According to one embodiment, the list of insights may include only thoseinsights for events occurring that same day, or for events occurringwithin some configurable period of time, such as 24 hours, 28 hours, 1week, etc.

While FIG. 11 depicts a graphical user interface 1100 displayed on amobile device for an events-based PIM application 1105, in otherinstances, the GUI displayed may be for an email app, a calendar app, atasks app, or some other app, each of which can be selected and executedby the user tapping on respective icons 1145, 1150, 1155, and 1160.Likewise, PIM application 1105 provides the separate display pane 1125that offers the view of the plurality of insights when a user selectsicon 1140 relating to the upcoming events. Alternatively, the insightsfeed in display pane 1125 may be displayed by default when a user opensup and uses any PIM based application in display pane 1115.

With reference to FIG. 18 , according to an embodiment 1800, a user of aPIM application can access insights based on the PIM application contextdata, at 1805. The embodiment may further consider the user's mobilestatus in doing so. The user can control at 1810 which insights aredisplayed using the above-described filtering features. For, example,the user may filter, that is, determine which insights are displayed vs.which insights are hidden in the insights display pane 1115, based onone or more of the categories of insights enumerated herein, the user'slocation, the user's context, the user's current or upcoming scheduledactivities, the user's current or intended mode of transportation, ifappropriate, the user's intended route, the current date and/or time ofday, the time it takes to clear (i.e., address or otherwise resolve) aninsight (e.g., a task insight), the priority of an insight (e.g., a taskinsight), the type of quick action to completed, or the estimated timeto complete a quick action needed to clear an insight, the one or moreparties involved in the event or task or other type of primary content,their status, either in absolute terms or relative to the status of theuser of the PIM application, or when a threshold is exceeded, such as aminimum period of time before an event is to occur, or a maximum periodof time that has elapsed after an event has occurred. At 1815, onceinsights are filtered according to user preferences, only the insightsthat are permitted according to the filter settings are then displayedin a context-specific pane. Thereafter, user input may be received at1820 to take an action, as described above, based on one or more of thefiltered insights.

EMBODIMENTS FOR PROVIDING A RECORD OVERVIEW OF AN OPPORTUNITY BASED ONAN EVENT

Embodiments for providing an overview of a CRM record based on relatedPIM content and context data is described below with reference to theflow diagram 2700 in FIG. 27 . In one embodiment 2700, PIM applicationcontent such as email messages or events are displayed by the PIMapplication. The user interface may display one or more panes containingPIM application-provided content at 2705, e.g., a first pane containinga listing of the user's email folders and contacts, a second panecontaining a list of messages in a selected user email folder, and athird pane containing a view of a selected message within an emailreading pane. The display of the multiple panes is provided by the thirdparty PIM application. The user interface may additionally display at2710 in a fourth, supplemental, display pane contextually relevantuser-specific (i.e., context-specific) content, in particular, anoverview of a CRM record related to the PIM content (“record overview”),e.g., a selected message which is specific to the particular user. Theoverview record may or may not be provided by the third party PIMapplication. In one embodiment, the user previously designates or linksa CRM record with the PIM application content at 2704, In anotherembodiment, the overview record is derived from a crawling enginecrawling one or more of the inbox, calendar, contacts, clientopportunities, sales data, CRM data, active or background mobile apps,or social media links associated with the user, pursuant toconfiguration and permission granted by the user. In certainembodiments, the crawling for events and data is extended to anycalendar appointment, task, email, or CRM account for which the user isa recipient, participant, or holds sufficient permissions to access suchdata.

In any case, the record overview is displayed in an additional displaypane integrated with, or positioned next to, the other display panesprovided by the third party PIM application.

When the PIM application displays calendar events, the user interfacemay display, in addition to a calendar, a separate display panecontaining a record overview. This context-specific content may besimilar to that displayed with an email message or may be different.

The record overview, whether for an email message or for a calendarevent, can be provided by a database and database applications operatingwithin a cloud-based system such as a PaaS-, SaaS-, IaaS-, orBaaS-system, or a proprietary computer system, or some other type ofcomputer system. For instance, the host organization 110 may provide orretrieve such information as depicted at FIG. 1 . To generate the recordoverview, the database of the host organization, according to oneembodiment, receives at step 2706 PIM application context data from thethird party PIM application and then executes one or more databaseapplications (apps) using the context data as input for the apps toretrieve at step 2709 contextually relevant user specific overviews ofCRM records available from the host organization or other sources notaffiliated with the third party service provider hosting the PIMapplication. Once the user interface displays at 2710 in thesupplemental display pane one or more record overviews, user input maybe received at 2711 in response to one or more insights, e.g., to takesome action, or quick action.

With reference to FIG. 19 , according to embodiments of the invention1900, wherein the PIM application 1105 is a calendaring application, thePIM application content being displayed is a calendar event for today.Part of the “today's events” “card” 1110 shows a quick action 1905 to“Review opportunity” for the calendar event, in this case, a “Sales EMEAProduct Demo for Global Team” event as described in the event overviewsection 1120 of viewing pane 1115. The “review opportunity” quick actionprovides the user with the ability to review an overview of a relatedCRM record overview. When selected by the user, the PIM app pullsinformation from the CRM system and merges it with PIM applicationcontent, e.g., the calendar event from the user's calendar client.Essentially, a user has the ability, when they create an event, to linka particular record in the CRM to the event so that the user can see ahigh-level quick snapshot of this opportunity, or this account, forexample, to help inform the user of the conversation the user shouldhave with the account contact before the user meets with the accountcontact. So if the user has designated a related record or primaryrecord in the CRM database with the PIM application content, the PIM appwill display it as highlighted in the embodiment 2000 illustrated inFIG. 20 at 2005 (“review opportunity”), and then when the user selectsby tapping on the “review opportunity” quick action from the upcomingevent card highlighted area 2005, the PIM application transition thedisplay to a record overview page for that related or primary record inthe CRM database, as depicted at 2010. In this way, the user can quicklyget prepared for the next event by reviewing key information from therelated CRM record. In particular, users can view a subset of key fieldsfor an opportunity overview. These fields, according to one embodiment,map to a subset of fields that are customized by the org, for example,via admin level customization.

With reference to FIG. 21 , an example embodiment 2100 of a recordoverview of opportunities that relate to an upcoming event is depicted.A user can access the overview of opportunities related to upcomingevents. The opportunity overview record selects a focused set of contentusing page layout settings 2105 that informs what information appears inthe record overview. A header 2110 allows users to see content thataligns to whatever fields are configured for the org. An activity tab2115 allows users to see past notes that are associated with theopportunity record. Users can also see next steps and past activity,which aligns to the activity timeline content from a full record detail,but in a mobile and Inbox friendly format. Finally, a related tab 2120allows users to see a limited subset of related content includingcontact roles and accounts.

With reference to FIG. 22 , according to embodiment 2200, the behaviorof where a user will be taken to view a detail view of content in arecord overview varies, upon selecting the highlighted external linkicon providing a visual indicator that is present on content that willtake (“swizzle”) the user out of the inbox 2205.

One embodiment also provides for displaying any activities for orassociated with the record overview. For example, one embodimentdisplays as an activity a view of past notes from an opportunityoverview. See, for example, FIG. 23 , according to embodiment 2300, inwhich a user can tap on a note 2310 from the opportunity overview 2305and be taken to note detail displayed in the Inbox at 2315. Likewise, auser can view next steps on an opportunity overview. Next step items area mix of events and tasks, sorted chronologically, with the most recentactivity at the top. The behavior of where a user will be taken to viewthe detail view of any next step activity will vary. For an event, theuser will be taken to the PIM app to see the detail view of the event.For a task, the user will be taken to the detail view of the task withinthe Inbox.

As another example, depicted in FIG. 24 , one embodiment 2400 displaysas an activity a view of past activity from an opportunity overview at2405. Past activity items are a mix of events, tasks, emails and callssorted chronologically, with the most recent activity on top. Thebehavior of where a user will be taken to view the detail view of anypast activity will vary, when a user taps on the view all activity linkat 2410. For events, emails, and calls, the user will be taken to thePIM app to see the detail view of the event. For a task, the user willbe taken to the detail view of the task within Inbox. Other embodimentsalso provide for displaying related contacts, related accounts,documents (such as Quip docs), or recent news for or associated with anopportunity overview.

With reference to FIG. 25 , according to embodiment 2500, a user canaccess a full opportunity record in the CRM application. A user canaccess the full opportunity records from the opportunity overview. Theentry point 2505 to the full record overview may be a sticky and fixedlink in a portion, e.g., the bottom, of the record overview display.When a user taps on the entry point to view the full record in the CRMapplication, they will be taken to (“swizzled”) to the opportunityrecord detail in the CRM application.

With reference to FIG. 26 , a user can create a related event, note, ortask, from an opportunity overview. From the record overview display, auser can tap on the create button 2605, which causes the bottom sheetlist of options for what can be created and related to the currentrecord to be displayed, as depicted at 2610.

EMBODIMENTS FOR PROVIDING SUPPLEMENTAL INFORMATION FROM A THIRD PARTYSERVICE PROVIDER OTHER THAN THE PIM APPLICATION PROVIDER

FIG. 4B depicts another alternative embodiment of the supplementalinformation provided to the user via the PIM application with suchsupplemental information originating from a third party servicesprovider other than the PIM application provider.

According to certain embodiments, the host organization 110 supports theintegration of third party custom data as provided by a third partyservices provider 499, such as DocuSign. For instance, whereas in theprior example, the additional context and contextually related contentpushed to the user device by the PIM integration engine originatedwithin the host organization's 110 own data and services, in thisexample, there is a third party services provider 499 which transmitscontent, as may be observed by element 469 indicating the content fromthe third party services provider, to the host organization which isthen consumed by the PIM integration engine 190 followed by a userspecific prompt 468, now with the third party content, being deliveredto the user device 444 for supplemental display at the PIM application321 executing on the mobile device.

Additionally, the host organization 110 is enabled to push context anddata to external sources, such as DocuSign, similar to Salesforce.com'sapp builder capabilities.

As shown here, for the sake of example, DocuSign is in the business ofhelping users manage all their documents from the Cloud. Consequently,DocuSign has very specific processes and flows that must be followedthat are not part of a PIM application normally, such as Gmail andOutlook. Consequently, a cloud computing services provider such asSaleseforce.com exposes an integration API to permit third partyfunctionality providers to bring their services, features, andfunctionality into the cloud ecosystem, where it may then be pushed tothe user's PIM application for display as contextually related content,despite such content originating from a third party service providerdistinct from the host organization providing the PIM integrationengine.

In such a way, third party service providers 499 are enabled tointegrate their features into Gmail and Outlook simply by plugging(e.g., linking via the Salesforce.com exposed API) their features intothe cloud computing service provider's host services. Moreover, a cloudcomputing services provider application development platform, such asSalesforce.com app builder, further helps such third party serviceproviders bring their functionality over and link it with the cloudcomputing ecosystem so as to enable third party originated content to bedisplayed next to cloud computing services provided content. Furtherstill, such integration helps cloud computing services users composeemails by utilizing cloud computing services providers features asprovided by the host organization, but also features of the third partyprovider, such as DocuSign.

Two mechanisms are provided by which to integrate third party serviceswith the PIM integration engine, specifically, third party initiatedintegration and host organization initiated integration.

With respect to third party initiated integration first, the third partyservices provider, according to one embodiment, utilizes theSalesforce.com app builder to select a Salesforce lightning componentand then drag it into the layout manager for that Salesforce Experienceso the third party content will be displayed within Outlook and Gmail.Once linked via the app builder, the third party services provider canthen push that functionality through the host organization's platform.

In other situations, it may be the host organization that wishes tointegrate the third-party data sources and third party services, such asLinkedIn or Twitter, natively into the host organization's supplementedPIM application experience but those third party services may not yethave taken action or may not yet be ready to do so themselves.

Therefore, the host organization may also initiate integration of thethird party services much in the same way as before, except thatinternal host organization administrators utilize the app builder tolink an object connected with the API of the third party servicesprovider to consume a relevant data stream or to access the services ofthe third party services provider, via which the contextually relevantdata may then be queried for, searched for, downloaded, or otherwiseretrieved.

Once the third party services are integrated, users will be presentedwith contextually relevant information from those sources, despite thesources being external from Salesforce.com or the host organization 110as depicted in FIG. 4B. According to certain embodiments, patternmatching is utilized to identify data from the third party servicesprovider that is contextually relevant and appropriate for display tothe user device.

For example, the PIM integration engine may evaluate the name or theemail address of the people with which the native email application isinteracting and then map an email address or name to potential matchesin LinkedIn or Twitter, or whichever third party services provider isbeing referenced.

Such pattern matching is conducted based on context data provided byOutlook or Gmail which provides several metadata attributes associatedwith each email selected via the native Gmail or Outlook application.Such context information or metadata may include, for example, the emailaddress, name, role, phone number, etc., all of which may be utilizedfor pattern matching to correlate data not within the host organizationbut which resides within some other third party services providerapplication.

In certain embodiments, a search or a query is performed by the PIMintegration engine by leveraging the third party services provider'squery tool, rather than performing pattern matching locally. Forinstance, the first name, the last name, the account the person worksfor and their job title may be passed directly to LinkedIn who hasalready built a matching engine that takes those different parametersinto consideration and finds matching profiles with a degree ofconfidence. So if LinkedIn retrieves a profile and matches the emailaddress and the phone number, then they will return that profile with avery high degree of certainty that it is a correct match. Conversely, ifthe pattern matching or the third party services provider query wereonly to find a profile based on a first name and last name, then theconfidence level may be moderately high but not as high as a full matchon richer data. And then, lastly, if only a job title were to match,then such a profile may correlate to a much lower degree of confidence.

Such scoring may be returned and presented within the supplemental andcontextually relevant content by pushing the confidence and the profileto the mobile device from the PIM integration engine subsequent toperforming the pattern matching or the query, thus permitting the userto make a determination or to have the option to accept or discard suchdata.

COMPUTING, NETWORK, AND SYSTEM ENVIRONMENTS IN WHICH EMBODIMENTS OF THEINVENTION MAY OPERATE

FIG. 6 shows a diagrammatic representation of a system 601 within whichembodiments may operate, be installed, integrated, or configured. Inaccordance with one embodiment, there is a system 601 having at least aprocessor 690 and a memory 695 therein to execute implementingapplication code 696. Such a system 601 may communicatively interfacewith and cooperatively execute with the benefit of a hosted computingenvironment, such as a host organization, a multi-tenant environment, anon-demand service provider, a cloud based service provider, aclient-server environment, etc.

According to the depicted embodiment, the system 601, which may operatewithin a host organization, includes the processor 690 and the memory695 to execute instructions at the system 601. According to such anembodiment, the system 601 further includes: a user interface (requestinterface) 626 of the system to receive requests and interact with aremote user device; a PIM integration engine 665 having therein a usercontext analyzer 642 and a third party PIM interface 643, with the PIMintegration engine being capable of receiving external insights andcontext 639 and to further receive user CRM access to customer CRM data644 from database 646 as well as calendar access 650 permissions anduser preferences 685 via dataflow instances 640. Dataset updates 641 mayfurther be communicated to a multi-tenant database system 645 anddatabase 646, as appropriate.

According to another embodiment of the system 601, a user interface 626operates at a user client device remote from the system andcommunicatively interfaces with the system via a public Internet; inwhich the system operates at a host organization as a cloud basedservice provider to the user client device; in which the cloud basedservice provider hosts request interface exposed to the user clientdevice via the public Internet, in which the request interface receivesinputs from the client device to design the application as a request forservices from the cloud based service provider.

Bus 616 interfaces the various components of the system 601 amongst eachother, with any other peripheral(s) of the system 601, and with externalcomponents such as external network elements, other machines, clientdevices, cloud computing services, etc. Communications may furtherinclude communicating with external devices via a network interface overa LAN, WAN, or the public Internet.

FIG. 7A illustrates a block diagram of an environment 798 in which anon-demand database service may operate in accordance with the describedembodiments. Environment 798 may include user systems 712, network 714,system 716, processor system 717, application platform 718, networkinterface 720, tenant data storage 722, system data storage 724, programcode 726, and process space 728. In other embodiments, environment 798may not have all of the components listed and/or may have other elementsinstead of, or in addition to, those listed above.

Environment 798 is an environment in which an on-demand database serviceexists. User system 712 may be any machine or system used by a user toaccess a database user system. For example, any of user systems 712 canbe a handheld computing device, a mobile phone, a laptop computer, aworkstation, and/or a network of computing devices. As illustrated inFIG. 7A (and in more detail in FIG. 7B) user systems 712 might interactvia a network 714 with an on-demand database service, which is system716.

An on-demand database service, such as system 716, is a database systemthat is made available to outside users that do not need to necessarilybe concerned with building and/or maintaining the database system, butinstead may be available for their use when the users need the databasesystem (e.g., on the demand of the users). Some on-demand databaseservices may store information from one or more tenants stored intotables of a common database image to form a multi-tenant database system(MTS). Accordingly, “on-demand database service 716” and “system 716”are used interchangeably herein. A database image may include one ormore database objects. A relational database management system (RDMS) orthe equivalent may execute storage and retrieval of information againstthe database object(s). Application platform 718 may be a framework thatallows the applications of system 716 to run, such as the hardwareand/or software, e.g., the operating system. In an embodiment, on-demanddatabase service 716 may include an application platform 718 thatenables creation, managing and executing one or more applicationsdeveloped by the provider of the on-demand database service, usersaccessing the on-demand database service via user systems 712, or thirdparty application developers accessing the on-demand database servicevia user systems 712.

The users of user systems 712 may differ in their respective capacities,and the capacity of a particular user system 712 might be entirelydetermined by permissions (permission levels) for the current user. Forexample, where a salesperson is using a particular user system 712 tointeract with system 716, that user system has the capacities allottedto that salesperson. However, while an administrator is using that usersystem to interact with system 716, that user system has the capacitiesallotted to that administrator. In systems with a hierarchical rolemodel, users at one permission level may have access to applications,data, and database information accessible by a lower permission leveluser, but may not have access to certain applications, databaseinformation, and data accessible by a user at a higher permission level.Thus, different users will have different capabilities with regard toaccessing and modifying application and database information, dependingon a user's security or permission level.

Network 714 is any network or combination of networks of devices thatcommunicate with one another. For example, network 714 can be any one orany combination of a LAN (local area network), WAN (wide area network),telephone network, wireless network, point-to-point network, starnetwork, token ring network, hub network, or other appropriateconfiguration. As the most common type of computer network in currentuse is a TCP/IP (Transfer Control Protocol and Internet Protocol)network, such as the global internetwork of networks often referred toas the “Internet” with a capital “I,” that network is referred to inmany of the examples herein. However, it is understood that the networksthat the claimed embodiments may utilize are not so limited, althoughTCP/IP is a frequently implemented protocol.

User systems 712 might communicate with system 716 using TCP/IP and, ata higher network level, use other common Internet protocols tocommunicate, such as HTTP, FTP, AFS, WAP, etc. In an example where HTTPis used, user system 712 might include an HTTP client commonly referredto as a “browser” for sending and receiving HTTP messages to and from anHTTP server at system 716. Such an HTTP server might be implemented asthe sole network interface between system 716 and network 714, but othertechniques might be used as well or instead. In some implementations,the interface between system 716 and network 714 includes load sharingfunctionality, such as round-robin HTTP request distributors to balanceloads and distribute incoming HTTP requests evenly over a plurality ofservers. At least as for the users that are accessing that server, eachof the plurality of servers has access to the MTS′ data; however, otheralternative configurations may be used instead.

In one embodiment, system 716, shown in FIG. 7A, implements a web-basedcustomer relationship management (CRM) system. For example, in oneembodiment, system 716 includes application servers configured toimplement and execute CRM software applications as well as providerelated data, code, forms, webpages and other information to and fromuser systems 712 and to store to, and retrieve from, a database systemrelated data, objects, and Webpage content. With a multi-tenant system,data for multiple tenants may be stored in the same physical databaseobject, however, tenant data typically is arranged so that data of onetenant is kept logically separate from that of other tenants so that onetenant does not have access to another tenant's data, unless such datais expressly shared. In certain embodiments, system 716 implementsapplications other than, or in addition to, a CRM application. Forexample, system 716 may provide tenant access to multiple hosted(standard and custom) applications, including a CRM application. User(or third party developer) applications, which may or may not includeCRM, may be supported by the application platform 718, which managescreation, storage of the applications into one or more database objectsand executing of the applications in a virtual machine in the processspace of the system 716.

One arrangement for elements of system 716 is shown in FIG. 7A,including a network interface 720, application platform 718, tenant datastorage 722 for tenant data 723, system data storage 724 for system data725 accessible to system 716 and possibly multiple tenants, program code726 for implementing various functions of system 716, and a processspace 728 for executing MTS system processes and tenant-specificprocesses, such as running applications as part of an applicationhosting service. Additional processes that may execute on system 716include database indexing processes.

Several elements in the system shown in FIG. 7A include conventional,well-known elements that are explained only briefly here. For example,each user system 712 may include a desktop personal computer,workstation, laptop, PDA, cell phone, or any wireless access protocol(WAP) enabled device or any other computing device capable ofinterfacing directly or indirectly to the Internet or other networkconnection. User system 712 typically runs an HTTP client, e.g., abrowsing program, such as Microsoft's Internet Explorer browser, aMozilla or Firefox browser, an Opera, or a WAP-enabled browser in thecase of a smartphone, tablet, PDA or other wireless device, or the like,allowing a user (e.g., subscriber of the multi-tenant database system)of user system 712 to access, process and view information, pages andapplications available to it from system 716 over network 714. Each usersystem 712 also typically includes one or more user interface devices,such as a keyboard, a mouse, trackball, touch pad, touch screen, pen orthe like, for interacting with a graphical user interface (GUI) providedby the browser on a display (e.g., a monitor screen, LCD display, etc.)in conjunction with pages, forms, applications and other informationprovided by system 716 or other systems or servers. For example, theuser interface device can be used to access data and applications hostedby system 716, and to perform searches on stored data, and otherwiseallow a user to interact with various GUI pages that may be presented toa user. As discussed above, embodiments are suitable for use with theInternet, which refers to a specific global internetwork of networks.However, it is understood that other networks can be used instead of theInternet, such as an intranet, an extranet, a virtual private network(VPN), a non-TCP/IP based network, any LAN or WAN or the like.

According to one embodiment, each user system 712 and all of itscomponents are operator configurable using applications, such as abrowser, including computer code run using a central processing unitsuch as an Intel Pentium® processor or the like. Similarly, system 716(and additional instances of an MTS, where more than one is present) andall of their components might be operator configurable usingapplication(s) including computer code to run using a central processingunit such as processor system 717, which may include an Intel Pentium®processor or the like, and/or multiple processor units.

According to one embodiment, each system 716 is configured to providewebpages, forms, applications, data and media content to user (client)systems 712 to support the access by user systems 712 as tenants ofsystem 716. As such, system 716 provides security mechanisms to keepeach tenant's data separate unless the data are shared. If more than oneMTS is used, they may be located in close proximity to one another(e.g., in a server farm located in a single building or campus), or theymay be distributed at locations remote from one another (e.g., one ormore servers located in city A and one or more servers located in cityB). As used herein, each MTS may include one or more logically and/orphysically connected servers distributed locally or across one or moregeographic locations. Additionally, the term “server” is meant toinclude a computer system, including processing hardware and processspace(s), and an associated storage system and database application(e.g., OODBMS or RDBMS) as is well known in the art. It is understoodthat “server system” and “server” are often used interchangeably herein.Similarly, the database object described herein can be implemented assingle databases, a distributed database, a collection of distributeddatabases, a database with redundant online or offline backups or otherredundancies, etc., and might include a distributed database or storagenetwork and associated processing intelligence.

FIG. 7B illustrates another block diagram of an embodiment of elementsof FIG. 7A and various possible interconnections between such elementsin accordance with the described embodiments. FIG. 7B also illustratesenvironment 799. However, in FIG. 7B, the elements of system 716 andvarious interconnections in an embodiment are illustrated in furtherdetail. More particularly, FIG. 7B shows that user system 712 mayinclude a processor system 712A, memory system 712B, input system 712C,and output system 712D. FIG. 7B shows network 714 and system 716. FIG.7B also shows that system 716 may include tenant data storage 722,having therein tenant data 723, which includes, for example, tenantstorage space 727, tenant data 729, and application metadata 731. Systemdata storage 724 is depicted as having therein system data 725. Furtherdepicted within the expanded detail of application servers 7001-_(N) areUser Interface (UI) 730, Application Program Interface (API) 732,application platform 718 includes PL/SOQL 734, save routines 736,application setup mechanism 738, process space 728 includes systemprocess space 702, tenant 1-N process spaces 704, and tenant managementprocess space 710. In other embodiments, environment 799 may not havethe same elements listed above and/or may have other elements insteadof, or in addition to, those listed above.

User system 712, network 714, system 716, tenant data storage 722, andsystem data storage 724 are discussed above in FIG. 7A. As shown by FIG.7B, system 716 may include a network interface 720 (of FIG. 7A)implemented as a set of HTTP application servers 700, an applicationplatform 718, tenant data storage 722, and system data storage 724. Alsoshown is system process space 702, including individual tenant processspaces 704 and a tenant management process space 710. Each applicationserver 700 may be configured to tenant data storage 722 and the tenantdata 723 therein, and system data storage 724 and the system data 725therein to serve requests of user systems 712. The tenant data 723 mightbe divided into individual tenant storage areas (e.g., tenant storagespace 727), which can be either a physical arrangement and/or a logicalarrangement of data. Within each tenant storage space 727, tenant data729, and application metadata 731 might be similarly allocated for eachuser. For example, a copy of a user's most recently used (MRU) itemsmight be stored to tenant data 729. Similarly, a copy of MRU items foran entire organization that is a tenant might be stored to tenantstorage space 727. A UI 730 provides a user interface and an API 732provides an application programmer interface into system 716 residentprocesses to users and/or developers at user systems 712. The tenantdata and the system data may be stored in various databases, such as oneor more Oracle™ databases.

Application platform 718 includes an application setup mechanism 738that supports application developers' creation and management ofapplications, which may be saved as metadata into tenant data storage722 by save routines 736 for execution by subscribers as one or moretenant process spaces 704 managed by tenant management process space 710for example. Invocations to such applications may be coded using PL/SOQL734 that provides a programming language style interface extension toAPI 732. Invocations to applications may be detected by one or moresystem processes, which manages retrieving application metadata 731 forthe subscriber making the invocation and executing the metadata as anapplication in a virtual machine.

Each application server 700 may be communicably coupled to databasesystems, e.g., having access to system data 725 and tenant data 723, viaa different network connection. For example, one application server 700i might be coupled via the network 714 (e.g., the Internet), anotherapplication server 700 _(N-1) might be coupled via a direct networklink, and another application server 700 _(N) might be coupled by yet adifferent network connection. Transfer Control Protocol and InternetProtocol (TCP/IP) are typical protocols for communicating betweenapplication servers 700 and the database system. However, it will beapparent to one skilled in the art that other transport protocols may beused to optimize the system depending on the network interconnect used.

In certain embodiments, each application server 700 is configured tohandle requests for any user associated with any organization that is atenant. Because it is desirable to be able to add and remove applicationservers from the server pool at any time for any reason, there ispreferably no server affinity for a user and/or organization to aspecific application server 700. In one embodiment, therefore, aninterface system implementing a load balancing function (e.g., an F5Big-IP load balancer) is communicably coupled between the applicationservers 700 and the user systems 712 to distribute requests to theapplication servers 700. In one embodiment, the load balancer uses aleast connections algorithm to route user requests to the applicationservers 700. Other examples of load balancing algorithms, such as roundrobin and observed response time, also can be used. For example, incertain embodiments, three consecutive requests from the same user mayhit three different application servers 700, and three requests fromdifferent users may hit the same application server 700. In this manner,system 716 is multi-tenant, in which system 716 handles storage of, andaccess to, different objects, data and applications across disparateusers and organizations.

As an example of storage, one tenant might be a company that employs asales force where each salesperson uses system 716 to manage their salesprocess. Thus, a user might maintain contact data, leads data, customerfollow-up data, performance data, goals and progress data, etc., allapplicable to that user's personal sales process (e.g., in tenant datastorage 722). In an example of a MTS arrangement, since all of the dataand the applications to access, view, modify, report, transmit,calculate, etc., can be maintained and accessed by a user system havingnothing more than network access, the user can manage his or her salesefforts and cycles from any of many different user systems. For example,if a salesperson is visiting a customer and the customer has Internetaccess in their lobby, the salesperson can obtain critical updates as tothat customer while waiting for the customer to arrive in the lobby.

While each user's data might be separate from other users' dataregardless of the employers of each user, some data might beorganization-wide data shared or accessible by a plurality of users orall of the users for a given organization that is a tenant. Thus, theremight be some data structures managed by system 716 that are allocatedat the tenant level while other data structures might be managed at theuser level. Because an MTS might support multiple tenants includingpossible competitors, the MTS may have security protocols that keepdata, applications, and application use separate. Also, because manytenants may opt for access to an MTS rather than maintain their ownsystem, redundancy, up-time, and backup are additional functions thatmay be implemented in the MTS. In addition to user-specific data andtenant specific data, system 716 might also maintain system level datausable by multiple tenants or other data. Such system level data mightinclude industry reports, news, postings, and the like that are sharableamong tenants.

In certain embodiments, user systems 712 (which may be client systems)communicate with application servers 700 to request and updatesystem-level and tenant-level data from system 716 that may requiresending one or more queries to tenant data storage 722 and/or systemdata storage 724. System 716 (e.g., an application server 700 in system716) automatically generates one or more SQL statements (e.g., one ormore SQL queries) that are designed to access the desired information.System data storage 724 may generate query plans to access the requesteddata from the database.

Each database can generally be viewed as a collection of objects, suchas a set of logical tables, containing data fitted into predefinedcategories. A “table” is one representation of a data object, and may beused herein to simplify the conceptual description of objects and customobjects as described herein. It is understood that “table” and “object”may be used interchangeably herein. Each table generally contains one ormore data categories logically arranged as columns or fields in aviewable schema. Each row or record of a table contains an instance ofdata for each category defined by the fields. For example, a CRMdatabase may include a table that describes a customer with fields forbasic contact information such as name, address, phone number, faxnumber, etc. Another table might describe a purchase order, includingfields for information such as customer, product, sale price, date, etc.In some multi-tenant database systems, standard entity tables might beprovided for use by all tenants. For CRM database applications, suchstandard entities might include tables for Account, Contact, Lead, andOpportunity data, each containing pre-defined fields. It is understoodthat the word “entity” may also be used interchangeably herein with“object” and “table.”

In some multi-tenant database systems, tenants may be allowed to createand store custom objects, or they may be allowed to customize standardentities or objects, for example by creating custom fields for standardobjects, including custom index fields. In certain embodiments, forexample, all custom entity data rows are stored in a single multi-tenantphysical table, which may contain multiple logical tables perorganization. It is transparent to customers that their multiple“tables” are in fact stored in one large table or that their data may bestored in the same table as the data of other customers.

FIG. 8 illustrates a diagrammatic representation of a machine 800 in theexemplary form of a computer system, in accordance with one embodiment,within which a set of instructions, for causing the machine/computersystem 800 to perform any one or more of the methodologies discussedherein, may be executed. In alternative embodiments, the machine may beconnected (e.g., networked) to other machines in a Local Area Network(LAN), an intranet, an extranet, or the public Internet. The machine mayoperate in the capacity of a server or a client machine in aclient-server network environment, as a peer machine in a peer-to-peer(or distributed) network environment, as a server or series of serverswithin an on-demand service environment. Certain embodiments of themachine may be in the form of a personal computer (PC), a tablet PC, aset-top box (STB), a Personal Digital Assistant (PDA), a cellulartelephone, a web appliance, a server, a network router, switch orbridge, computing system, or any machine capable of executing a set ofinstructions (sequential or otherwise) that specify actions to be takenby that machine. Further, while only a single machine is illustrated,the term “machine” shall also be taken to include any collection ofmachines (e.g., computers) that individually or jointly execute a set(or multiple sets) of instructions to perform any one or more of themethodologies discussed herein.

The exemplary computer system 800 includes a processor 802, a mainmemory 804 (e.g., read-only memory (ROM), flash memory, dynamic randomaccess memory (DRAM) such as synchronous DRAM (SDRAM) or Rambus DRAM(RDRAM), etc., static memory such as flash memory, static random accessmemory (SRAM), volatile but high-data rate RAM, etc.), and a secondarymemory 818 (e.g., a persistent storage device including hard disk drivesand a persistent database and/or a multi-tenant databaseimplementation), which communicate with each other via a bus 830. Mainmemory 804 includes a PIM integration engine 824 and a third party PIMinterface 825 and a user context analyzer 823 by which to perform thedescribed methodologies via the depicted system in accordance withdescribed embodiments. Main memory 804 and its sub-elements are operablein conjunction with processing logic 826 and processor 802 to performthe methodologies discussed herein.

Processor 802 represents one or more general-purpose processing devicessuch as a microprocessor, central processing unit, or the like. Moreparticularly, the processor 802 may be a complex instruction setcomputing (CISC) microprocessor, reduced instruction set computing(RISC) microprocessor, very long instruction word (VLIW) microprocessor,processor implementing other instruction sets, or processorsimplementing a combination of instruction sets. Processor 802 may alsobe one or more special-purpose processing devices such as an applicationspecific integrated circuit (ASIC), a field programmable gate array(FPGA), a digital signal processor (DSP), network processor, or thelike. Processor 802 is configured to execute the processing logic 826for performing the operations and functionality discussed herein.

The computer system 800 may further include a network interface card808. The computer system 800 also may include a user interface 810 (suchas a video display unit, a liquid crystal display, etc.), analphanumeric input device 812 (e.g., a keyboard), a cursor controldevice 814 (e.g., a mouse), and a signal generation device 816 (e.g., anintegrated speaker). The computer system 800 may further includeperipheral device 836 (e.g., wireless or wired communication devices,memory devices, storage devices, audio processing devices, videoprocessing devices, etc.).

The secondary memory 818 may include a non-transitory machine-readablestorage medium or a non-transitory computer readable storage medium or anon-transitory machine-accessible storage medium 831 on which is storedone or more sets of instructions (e.g., software 822) embodying any oneor more of the methodologies or functions described herein. The software822 may also reside, completely or at least partially, within the mainmemory 804 and/or within the processor 802 during execution thereof bythe computer system 800, the main memory 804 and the processor 802 alsoconstituting machine-readable storage media. The software 822 mayfurther be transmitted or received over a network 820 via the networkinterface card 808.

While the subject matter disclosed herein is by way of example and interms of the specific embodiments, it is understood that the claimedembodiments are not limited to the disclosed embodiments. To thecontrary, the disclosure is intended to cover various modifications andsimilar arrangements as are apparent to those skilled in the art.Therefore, the scope of the appended claims encompass all suchmodifications and similar arrangements. The above description isintended to be illustrative, and not restrictive. Many other embodimentswill be apparent to those of skill in the art upon reading andunderstanding the above description. The scope of the disclosed subjectmatter is therefore to be determined in reference to the appendedclaims, along with the full scope of equivalents to which such claimsare entitled.

What is claimed is:
 1. A method performed by a system having at least aprocessor and a memory therein, the method comprising: displaying PIMapplication content in one or more PIM application display panes of agraphical user interface (GUI); selecting the displayed PIM applicationcontent for which to obtain a one or more record overviews of a CRMrecord related to the PIM application content; receiving PIM applicationcontext data related to selected PIM application content; generating theone or more record overviews of the CRM record related to the PIMapplication content to display in a context-specific display pane basedon the received PIM application content or PIM application context data;and displaying the generated one or more record overviews in thecontext-specific display pane.
 2. The method of claim 1, furthercomprising designating the one or more CRM records as related to thePersonal Information Management (PIM) application content or PIMapplication context data in turn relating to the PIM applicationcontent.
 3. The method of claim 1 further comprising receiving userinput to take an action responsive to the generated one or more recordoverviews of the CRM record related to the PIM application content. 4.The method of claim 1, wherein generating the one or more recordoverviews of the CRM record related to the PIM application content todisplay in a context-specific display pane based on the received PIMapplication content comprises generating the one or more recordoverviews of the CRM record related to the PIM application content todisplay in a context-specific display pane positioned next to the one ormore PIM application display panes.
 5. The method of claim 1, furthercomprising: receiving PIM application context data related to selectedPIM application content; and wherein generating the one or more recordoverviews of the CRM record related to the PIM application content todisplay in a context-specific display pane based on the received PIMapplication content comprises generating the one or more recordoverviews of the CRM record related to the PIM application content todisplay in a context-specific display pane based on one of: the receivedPIM application content, the PIM application context data, or both. 6.The method of claim 1 wherein designating one or more CRM records asrelated to Personal Information Management (PIM) application contentcomprises designating one or more CRM records as related to PersonalInformation Management (PIM) application content or PIM applicationcontext data in turn relating to the PIM application content.
 7. Themethod of claim 1, wherein the PIM application is selected from a groupof PIM applications including a calendar application, an emailapplication, a task management application, an account managementapplication, and an opportunity management application. 8.Non-transitory computer readable storage media having instructionsstored thereon that, when executed by a processor of a system, theinstructions cause the system to perform operations including:displaying PIM application content in one or more PIM applicationdisplay panes of a graphical user interface (GUI); selecting thedisplayed PIM application content for which to obtain a one or morerecord overviews of a CRM record related to the PIM application content;receiving PIM application context data related to selected PIMapplication content; generating the one or more record overviews of theCRM record related to the PIM application content to display in acontext-specific display pane based on the received PIM applicationcontent or PIM application context data; and displaying the generatedone or more record overviews in the context-specific display pane. 9.The non-transitory computer readable storage media of claim 8, furthercomprising designating the one or more CRM records as related to thePersonal Information Management (PIM) application content or PIMapplication context data in turn relating to the PIM applicationcontent.
 10. The non-transitory computer readable storage media of claim8 further comprising receiving user input to take an action responsiveto the generated one or more record overviews of the CRM record relatedto the PIM application content.